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Maybe not head to head, but you can definitely compete. Facebook has tried at least twice to materialize communities out of nothing (threads and metaverse), and

Maybe not head to head, but you can definitely compete. Facebook has tried at least twice to materialize communities out of nothing (threads and metaverse), and they fail because it's not organic, they inherit all the bad stuff that comes with scale and none of the good stuff they organically leads to scale. We were talking about someone being imaginary groped in the metaverse and what kind of censorship it should have before anyone actually used it. Twitter is the same, Musk bought it and drove it over a cliff. Create a cool community and you can easily compete with those two.

chiefalchemist 3y ago
But that's the point, you're not actually competing. You're finding space to the left or right of their focus and you're picking up their leftovers. Is it possible to grow that niche into something larger that eventually competes for the same attention poll? Yeah. That would be TikTok. But TT is also very much an outlier. That aside, it's possible to be very successful and not necessarily scale to FB, X or TT size. You can be a niche product / platform and do well. Maybe not Musk or Zuck fuck you money well, but well enough to not sweat the small stuff.