That's only half of it. It's a question of fidelity. If I am genuinely interested in reading about the latest celebrity gossip or a local crime story, ad tech s

That's only half of it. It's a question of fidelity. If I am genuinely interested in reading about the latest celebrity gossip or a local crime story, ad tech sites with videos and irritating things flying across the screen is actually what I'm looking for. I strongly believe the smartest interfaces have the right fidelity to empower the user to effectively control the tool. These parameters need to have the right dimensionality, faceting and perimeters to be expressive in this way. I know you've got your own semi famous search engine and I express these ideas with that known