Well, a lot of people seem to want them, so I guess the strategy is working! Joking aside, I also dislike HTC's naming strategy from last year. They've created

Well, a lot of people seem to want them, so I guess the strategy is working! Joking aside, I also dislike HTC's naming strategy from last year. They've created a lot of random names/brands for their new phones, with no sense of continuation. It got confusing really fast, and I'm sure it has something to do with why their revenue took a dip in Q4 last year. The One strategy seems to be working so far, but I'm worried they'll mess it up once again by launching 20 "One" phones throughout the year, at which point the One branding becomes as good as worthless. Unfortunately, Samsung seems to be doing the same with the Galaxy name lately. They put it on everything from the crappy low-end phones and tablets, to the very best devices. What are consumers supposed to think about the brand?