4 ms·

My understanding is that when a channel's content is not monetized, no ads are displayed. So no, YouTube is not pocketing the money they would have paid him.

znpy 3y ago
Still keeping the engaged users though. Such users will see ads on other videos. So they’re still making profits off someone else’s work (without retribution)
pseudosavant 3y ago
YT most certainly runs ads against demonetized content. They just don't share in the take with the creator. What a principled stance... "I will make even more money because you did something bad somewhere else!"
- fallingknife 3y ago
  Well so much for the "we censor because of the advertisers demands" excuse for their censorship then.
  - ThatPlayer 3y ago
    There's a bit more nuance to that. Some advertisers can choose to put ads on videos that are labelled undesirable. But because there's less advertiser demand for ads on such videos, they're generally very cheap.
    - fallingknife 3y ago
      Yeah that's not so bad then. They are probably losing money hosting it.
    - hinkley 3y ago
      There was a time after I took a media class where I had insomnia and watched a lot of late night TV. I knew about targeted advertising, and the kinds of ads on late night TV at the time… oh boy. The lowest quality camerawork, dialog, and product. For a while I felt insulted, that they thought I was the target audience for this schlock. Then I realized that no, this is just the cheapest ad slots of the day, and so they are running bottom of the barrel ads during this time. So I guess we can expect to see wannabe-Billy Mays ads on demonetized shows.
- m-p-3 3y ago
  The user in question can take out its content at any time as well too.
  - hinkley 3y ago
    If they're blocked?
    - m-p-3 3y ago
      Is he?
      - hinkley 3y ago
        That is unclear to me. It changes the story a lot if it is. What does “blocked” mean to YouTube?
- kylebenzle 3y ago
  That's not how any of this works. 1. YouTube can show ads BETWEEN videos and keep 100% of the money. 2. YouTube runs ads WITHIN videos if owner "monetizes", and shares the profit. 3. Creators run "promotions" within their videos and keep 100% of the money. They only stopped #2. Both YouTube and Brand are still both making money off brands videos on YouTube.
  - timClicks 3y ago
    Pre-roll and post-roll ads are part of the revenue share agreement, as well as things like the static ads off to the side.
  - mito88 3y ago
    do creators get from google any % from premium user fees?
  - yreg 3y ago
    As for 2: If you are not partnered, YouTube runs ads within videos and keeps 100% of the money.
- thrwy_918 3y ago
  >YT most certainly runs ads against demonetized content. It seems pretty clear that there are no in-video ads running on Brand's channel currently. People are welcome to check for themselves: https://www.youtube.com/user/russellbrand https://www.youtube.com/user/russellbrand
- reddog 3y ago
  No. Since there is a lot of disagreement about this in the surrounding comments, I just watched 20m of an old Russell Brand YT video. As of a few minutes ago there were no YT ads in the video. That includes the very beginning and the end. However there were Brand narrated promotions in the video. The video was actually much easier to watch without the blasted YT ads that normally pop up every 5 minutes. And I suppose Brand still gets paid 100% for the embedded promos he narrated and negotiated with the advertisers.
  - thaumasiotes 3y ago
    > The video was actually much easier to watch without the blasted YT ads that normally pop up every 5 minutes. You don't have an ad blocker?
- Aunche 3y ago
  What Youtubers call "demonetization" usually refers to their monetization status changing to "limited to no ads." Even if their video is in the category of "limited" ads, the video tends to make a small fraction of what a regular video would make because there are fewer bidders for these ad slots, so from their perspective, it's basically the same as not being paid at all. In Russell Brand's case, it looks like his channel got completely demonetized, so his channel shouldn't have any ads.
deleted 3y ago
[deleted]
yreg 3y ago
It is crazy but they do indeed run ads, even on demonetized videos.
ren_engineer 3y ago
unless they changed things, last year YT made it impossible to not display ads on your videos even if you wanted to let people watch your videos without ads
timClicks 3y ago
I believe this is true when you are a partner and you opt out of ads for a video. But if you're not a partner yet, then YT will serve ads that you don't receive any income for.

znpy 3y ago

Still keeping the engaged users though. Such users will see ads on other videos. So they’re still making profits off someone else’s work (without retribution)

pseudosavant 3y ago

YT most certainly runs ads against demonetized content. They just don't share in the take with the creator. What a principled stance... "I will make even more money because you did something bad somewhere else!"

fallingknife 3y ago
Well so much for the "we censor because of the advertisers demands" excuse for their censorship then.
- ThatPlayer 3y ago
  There's a bit more nuance to that. Some advertisers can choose to put ads on videos that are labelled undesirable. But because there's less advertiser demand for ads on such videos, they're generally very cheap.
  - fallingknife 3y ago
    Yeah that's not so bad then. They are probably losing money hosting it.
  - hinkley 3y ago
    There was a time after I took a media class where I had insomnia and watched a lot of late night TV. I knew about targeted advertising, and the kinds of ads on late night TV at the time… oh boy. The lowest quality camerawork, dialog, and product. For a while I felt insulted, that they thought I was the target audience for this schlock. Then I realized that no, this is just the cheapest ad slots of the day, and so they are running bottom of the barrel ads during this time. So I guess we can expect to see wannabe-Billy Mays ads on demonetized shows.
m-p-3 3y ago
The user in question can take out its content at any time as well too.
- hinkley 3y ago
  If they're blocked?
  - m-p-3 3y ago
    Is he?
    - hinkley 3y ago
      That is unclear to me. It changes the story a lot if it is. What does “blocked” mean to YouTube?
kylebenzle 3y ago
That's not how any of this works. 1. YouTube can show ads BETWEEN videos and keep 100% of the money. 2. YouTube runs ads WITHIN videos if owner "monetizes", and shares the profit. 3. Creators run "promotions" within their videos and keep 100% of the money. They only stopped #2. Both YouTube and Brand are still both making money off brands videos on YouTube.
- timClicks 3y ago
  Pre-roll and post-roll ads are part of the revenue share agreement, as well as things like the static ads off to the side.
- mito88 3y ago
  do creators get from google any % from premium user fees?
- yreg 3y ago
  As for 2: If you are not partnered, YouTube runs ads within videos and keeps 100% of the money.
thrwy_918 3y ago
>YT most certainly runs ads against demonetized content. It seems pretty clear that there are no in-video ads running on Brand's channel currently. People are welcome to check for themselves: https://www.youtube.com/user/russellbrand https://www.youtube.com/user/russellbrand
reddog 3y ago
No. Since there is a lot of disagreement about this in the surrounding comments, I just watched 20m of an old Russell Brand YT video. As of a few minutes ago there were no YT ads in the video. That includes the very beginning and the end. However there were Brand narrated promotions in the video. The video was actually much easier to watch without the blasted YT ads that normally pop up every 5 minutes. And I suppose Brand still gets paid 100% for the embedded promos he narrated and negotiated with the advertisers.
- thaumasiotes 3y ago
  > The video was actually much easier to watch without the blasted YT ads that normally pop up every 5 minutes. You don't have an ad blocker?
Aunche 3y ago
What Youtubers call "demonetization" usually refers to their monetization status changing to "limited to no ads." Even if their video is in the category of "limited" ads, the video tends to make a small fraction of what a regular video would make because there are fewer bidders for these ad slots, so from their perspective, it's basically the same as not being paid at all. In Russell Brand's case, it looks like his channel got completely demonetized, so his channel shouldn't have any ads.

deleted 3y ago

[deleted]

yreg 3y ago

It is crazy but they do indeed run ads, even on demonetized videos.

ren_engineer 3y ago

unless they changed things, last year YT made it impossible to not display ads on your videos even if you wanted to let people watch your videos without ads

timClicks 3y ago

I believe this is true when you are a partner and you opt out of ads for a video. But if you're not a partner yet, then YT will serve ads that you don't receive any income for.