I’ve literally never seen data-driven business decisions that weren’t using fatally flawed datasets or methods so bad that you’d be a fool to believe you were g

I’ve literally never seen data-driven business decisions that weren’t using fatally flawed datasets or methods so bad that you’d be a fool to believe you were getting anything but gibberish out of them, except in trivial cases. You quickly learn not to be the guy pointing out the problem that means we’ll need several people and months or years to gather and analyze data that would allow them to (maybe) support or disprove their conclusion, though. Nobody wants to hear it… because they don’t actually care, they just want to present themselves as doing data-driven decision making, for reasons of ego or for (personal, or company) marketing. It’s all gut feelings and big personalities pushing companies this way and that, once you cut through the pretend-science shit. “Yeah, that graph looks great (soul dies a little) let’s do it”