Most people: no. Some people: yes. If Tiger Woods was the only way Nike could think of advertising then they likely would've considered him worth keeping, but

Most people: no. Some people: yes. If Tiger Woods was the only way Nike could think of advertising then they likely would've considered him worth keeping, but when they have so many alternative good options for sponsorships it tips the balance in favour of not sponsoring somebody that even 0.1% of your customers might think badly of you for.