4 ms·

I doubt YouTube worries about being demonetized by advertisers at this point. Where exactly will this advertisers go to advertise on long form videos otherwise?

adrr 3y ago
Every streamer out there? Netflix, Hulu, Paramount, Disney,ESPN, Tubi,Plex,Plutotv etc.
angulardragon03 3y ago
They’ll just go to other forms of media, and/or skip long form videos altogether. With platforms like TikTok also being extremely popular, advertisers may simply choose to focus their budgets on these platforms instead of YouTube.
mschuster91 3y ago
> I doubt YouTube worries about being demonetized by advertisers at this point. They've been the target of that twice at least, in 2017 over hate speech [1], in 2019 over pedos[2]. Large brands spend insane amounts of money on advertising, and they do not want their content to appear next to people facing allegations of sexual misconduct or otherwise bad behavior. Hell just look at Twitter and how much advertising income they lost in the matter of a few months [4], as brands didn't want their ads to show up next to actual Nazis [3]. And instead of recognizing this and getting rid of the Nazis, Musk wants to sue the ADL [5]. [1] https://www.theverge.com/2017/3/24/15053990/google-youtube-advertising-boycott-hate-speech https://www.theverge.com/2017/3/24/15053990/google-youtube-a... [2] https://www.forbes.com/sites/jilliandonfro/2019/02/21/advertisers-boycott-youtube--and-if-history-is-a-guide-theyll-be-back-soon/ https://www.forbes.com/sites/jilliandonfro/2019/02/21/advert... [3] https://www.washingtonpost.com/technology/2022/12/06/twitter-ads-elon-musk/ https://www.washingtonpost.com/technology/2022/12/06/twitter... [4] https://www.bbc.com/news/business-66217641 https://www.bbc.com/news/business-66217641 [5] https://www.theguardian.com/technology/2023/sep/05/elon-musk-sue-adl-x-twitter https://www.theguardian.com/technology/2023/sep/05/elon-musk...
- thallium205 3y ago
  I’m pretty sure YouTube still shows ads on demonetized channels.
  - eropple 3y ago
    They will show ads between videos, and maybe they do that when one or the other is demonetized, but they do not show interstitials on demonetized channels.
    - developer93 3y ago
      Sounds like an inventive to go watch some Brand..
      - eropple 3y ago
        It's not, he sucks.
        developer93 3y ago
        Well yes, it was a slightly flippant comment.
- nullifidian 3y ago
  Maybe a bit too conspiratorial but I can easily imagine some Google exec asking advertisers: "Give as a casus belli for a crack down on free speech".
  - judge2020 3y ago
    It is way too conspiratorial, simply because when it's demonetized it's still shown completely for free with no limits on number of views. It's as simple as the execs at every fortune 500 company with an advertising budget being religious in some form and being shown "here's your Diet Coke ad next to <insert spiderman+elsa/terorrism/podcast debating if hitler was bad>" by someone with an agenda/some journalist' article. Even if they don't really care, it's enough of a reason to go to Google and get a marketing discount for x years.

adrr 3y ago

Every streamer out there? Netflix, Hulu, Paramount, Disney,ESPN, Tubi,Plex,Plutotv etc.

angulardragon03 3y ago

They’ll just go to other forms of media, and/or skip long form videos altogether. With platforms like TikTok also being extremely popular, advertisers may simply choose to focus their budgets on these platforms instead of YouTube.

mschuster91 3y ago

> I doubt YouTube worries about being demonetized by advertisers at this point. They've been the target of that twice at least, in 2017 over hate speech [1], in 2019 over pedos[2]. Large brands spend insane amounts of money on advertising, and they do not want their content to appear next to people facing allegations of sexual misconduct or otherwise bad behavior. Hell just look at Twitter and how much advertising income they lost in the matter of a few months [4], as brands didn't want their ads to show up next to actual Nazis [3]. And instead of recognizing this and getting rid of the Nazis, Musk wants to sue the ADL [5]. [1] https://www.theverge.com/2017/3/24/15053990/google-youtube-advertising-boycott-hate-speech https://www.theverge.com/2017/3/24/15053990/google-youtube-a... [2] https://www.forbes.com/sites/jilliandonfro/2019/02/21/advertisers-boycott-youtube--and-if-history-is-a-guide-theyll-be-back-soon/ https://www.forbes.com/sites/jilliandonfro/2019/02/21/advert... [3] https://www.washingtonpost.com/technology/2022/12/06/twitter-ads-elon-musk/ https://www.washingtonpost.com/technology/2022/12/06/twitter... [4] https://www.bbc.com/news/business-66217641 https://www.bbc.com/news/business-66217641 [5] https://www.theguardian.com/technology/2023/sep/05/elon-musk-sue-adl-x-twitter https://www.theguardian.com/technology/2023/sep/05/elon-musk...

thallium205 3y ago
I’m pretty sure YouTube still shows ads on demonetized channels.
- eropple 3y ago
  They will show ads between videos, and maybe they do that when one or the other is demonetized, but they do not show interstitials on demonetized channels.
  - developer93 3y ago
    Sounds like an inventive to go watch some Brand..
    - eropple 3y ago
      It's not, he sucks.
      - developer93 3y ago
        Well yes, it was a slightly flippant comment.
nullifidian 3y ago
Maybe a bit too conspiratorial but I can easily imagine some Google exec asking advertisers: "Give as a casus belli for a crack down on free speech".
- judge2020 3y ago
  It is way too conspiratorial, simply because when it's demonetized it's still shown completely for free with no limits on number of views. It's as simple as the execs at every fortune 500 company with an advertising budget being religious in some form and being shown "here's your Diet Coke ad next to <insert spiderman+elsa/terorrism/podcast debating if hitler was bad>" by someone with an agenda/some journalist' article. Even if they don't really care, it's enough of a reason to go to Google and get a marketing discount for x years.