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YouTube had to appease its advertisers to make money. I can’t think of a utility that has this revenue model.
by nateglims 3y ago
YouTube had to appease its advertisers to make money. I can’t think of a utility that has this revenue model.
- mrtksn 3y agoIf that revenue model doesn't work YT should find a new one or seize to exists. It's not god's given right to run a profitable business, businesses who harm the society and can't find ways to operate at profit without harming the society go out of business all the time.
- spacebanana7 3y agoModern auction based ad platforms are much less economically sensitive to the pressure of advertiser ethics than traditional ad platforms like cable TV. If one advertiser pulls out for ethical reasons their placement goes to the next bidder at an infinitesimally smaller price. And at the back of the line there’s always a game developer willing to pay a couple of dollars per install. This is why the Facebook ad boycotts were so ineffective. Especially compared to the impact of the Twitter ad boycott - with Twitter having never developed a modern auction based platform.
- nateglims 3y agoThe YouTube “adpocalypse” suggests that YouTube is sensitive to it in a way that google and Facebook aren’t. I don’t know how their ad purchasing system works though.