> Nintendo lives and dies by their mainline characters Exactly. They’re opening a Super Nintendo theme park at Universal Studios soon and it looks exactly like

> Nintendo lives and dies by their mainline characters Exactly. They’re opening a Super Nintendo theme park at Universal Studios soon and it looks exactly like what you’d expect a Nintendo theme park to look like. Now close your eyes and imagine what an Xbox theme park would have… all I can think of is maybe Master Chief? Whatever it is, it sounds boring comparatively. The Xbox brand is more hardcore-gamer-hardware… not the Xbox Universe of characters and worlds that Nintendo has built over the last 40 years. For Nintendo to shift those characters and worlds onto other hardware would completely devalue their brand