I disagree. Words like 'hero', 'rockstar', 'ninja' convey a certain attitude. They also imply that the applicant (if qualified and hired) can take the technolog

I disagree. Words like 'hero', 'rockstar', 'ninja' convey a certain attitude. They also imply that the applicant (if qualified and hired) can take the technology in a new direction. Basically, these words often mean a senior position, at a (relatively) small company, for low pay. If you don't mind the pay-cut, you can probably leverage your work there and make a name for yourself.