A long time ago, brands used to mean something. They invested a lot in advertising (branding) to promote their products but they also invested a lot in their p

A long time ago, brands used to mean something. They invested a lot in advertising (branding) to promote their products but they also invested a lot in their products so that brand would mean something. There was a tangible difference between the brands and people acquired brand loyalty because of it. That has almost entirely disappeared. Most products are all the same shit with different packaging and color schemes. But that is relatively new development.