That isn't it. Advertisers have repeatedly shown a huge willingness to court severe controversy. They use obese people to advertise swimwear, they run ads that

That isn't it. Advertisers have repeatedly shown a huge willingness to court severe controversy. They use obese people to advertise swimwear, they run ads that tell men that they're toxic and terrible. https://www.nbcnews.com/news/us-news/gillette-woke-now-when-brands-try-keep-times-n958996 https://www.nbcnews.com/news/us-news/gillette-woke-now-when-... “These are smart people, they do so much research. They know they’re taking on a topic that could be controversial," said Rob Baiocco, co-founder and chief creative officer of BAM Connection, a New York-based marketing firm. The actual thing motivating these people is simply hatred towards anyone who doesn't bend the knee to their new religion. That's it, that's all there is to it. Beyond that, there is no motivation.