the algorithm steered the videos More accurately, the algorithm gave Brand incentive to change his videos. "The algorithm" can't steer the video directly; it n

the algorithm steered the videos More accurately, the algorithm gave Brand incentive to change his videos. "The algorithm" can't steer the video directly; it needs to influence the content creators. It's the conscious decision, following incentives, of these people to change their content. And while we can understand why they may have done it, that doesn't make them blameless.