In an alternate world where ad funded sites never took off... Taylor Swift could publish an RSS feed, or pay Twitter since it's basically a marketing channel f

In an alternate world where ad funded sites never took off... Taylor Swift could publish an RSS feed, or pay Twitter since it's basically a marketing channel for her. Messaging apps could have been p2p (and maybe ISPs would've had a reason to get ipv6 working since otherwise you'd hear "IM doesn't work on Cox" etc. Or maybe ISPs could provide federated chat gateways like they did with email). ISPs might bundle hosting (they used to), or Microsoft would have had a reason to have built Personal Web Server into something everyone uses today. Maybe people would share viral videos they liked on something like gnutella using magnet links from forums. It might not work for companies trying to corral the entire world onto their platform, but maybe that model isn't very good.