I don't see it as a Google thing, it's just that the internet as a whole sucks more, as do the people on it. It doesn't really matter how they change their sear

I don't see it as a Google thing, it's just that the internet as a whole sucks more, as do the people on it. It doesn't really matter how they change their search engine because people will find ways to game it, and are heavily incentivized to do so.