Your ISP will have a running log of every website you visit, and every website will have your personal identity (if they want it). Fake identies aren't especial

Your ISP will have a running log of every website you visit, and every website will have your personal identity (if they want it). Fake identies aren't especially useful if the other side can see your IP address. Those are just a couple of examples. The OP is a list of arbitrarily selected and often not particularly valuable advice that leaves many holes. What do people see in it that they voted it to the front page?