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The answer is monitor & adapt. If Google has indeed increased the price for ads, you can choose to be upset with them or to see it as a signal for your company
by Growtika 3y ago
The answer is monitor & adapt. If Google has indeed increased the price for ads, you can choose to be upset with them or to see it as a signal for your company to diversify the methods through which you drive traffic, leads, sales, and brand awareness.
I'm into SEO, few months ago with the rise of AI it felt like the SEO industry is about to end. The ranking signals of today, might not be as useful tomorrow. So does your PPC budget.
- bogwog 3y agoThere really aren’t many other options. If Google raises prices 10x, then your budget will be 10x less effective, but it will still probably be much more effective than if you were to advertise on, say, Bing or Yahoo instead.
- pixl97 3y ago>The answer is monitor & adapt. And why isn't the answer also take Google to your state attorney for fraudulent and anti-competitive practices?