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People are saying there is a "RGSP" (Randomized Generalized Second Price) mechanism where sometimes the second-place bidder wins instead of the first-place bidd
by lesuorac 3y ago
People are saying there is a "RGSP" (Randomized Generalized Second Price) mechanism where sometimes the second-place bidder wins instead of the first-place bidder.
https://threadreaderapp.com/thread/1703969874698011098.html https://threadreaderapp.com/thread/1703969874698011098.html
- mathteddybear 3y agoYeah, ad campaigns have budgets, and in order to spread traffic evenly during a day, a randomized ad suppression occurs. So sometimes it is the second place bidder who will win