12 ms·
I think the other lever is ad relevance? It’s clear from Facebook for example that they have dramatically lowered the bar for what can advertise recently. Bid
by cavisne 3y ago
I think the other lever is ad relevance?
It’s clear from Facebook for example that they have dramatically lowered the bar for what can advertise recently.
Bidding against a larger pool of advertisers would increase the clearing price of the auction.