Uhh it's a messed up site. I think they need some analytics lol. That said I feel like so much of analytics this day and age are measuring what we want instead

Uhh it's a messed up site. I think they need some analytics lol. That said I feel like so much of analytics this day and age are measuring what we want instead of accurately measuring. In the mess of data we generating conforms already to an existing belief. Everywhere I've worked a product guy or a ux person has an idea and makes use of analytics to prove their point and for some reason their point is always proven... I think analytics are like damned statistics.