Summary of key points, article is well worth reading and is well documented with charts and sales data: "The Wii addressed non-consumers with a new, more intui

Summary of key points, article is well worth reading and is well documented with charts and sales data: "The Wii addressed non-consumers with a new, more intuitive controller and standard resolution rather than competing for hardcore gamers with more power and richer graphics." "Nintendo expanded the console market. Its innovation was interesting enough that many hard core gamers used the console in addition to a PS3 or Xbox and many non-gamers bought it as their first console. The result is that 95 million Wii’s have been sold vs. 66 million Xbox 360′s and 62 million PS3′s." "However, this strategy has not been enough to protect the company from the disruptive effect of mobile computing." "The lesson here is that a company that disrupts does not necessarily survive. Long term survival depends on the ability for serial disruption. Serial disruption is an uncomfortable state for an organization to exist in as disruptions are usually enabled by "desperate" necessity. " "Desperation is not something management is trained to aspire for. What management strives for is steady state satisfaction and predictability from intelligent planning."