Interesting thesis. When used as intended, web analytics should be only one input to an overall strategy -- not the sole driver for all decisions. But I can see

Interesting thesis. When used as intended, web analytics should be only one input to an overall strategy -- not the sole driver for all decisions. But I can see how an organization with KPI's tied to web analytics will lose objectivity -- especially when someone's job performance is tied to the analytics. It's a slippery slope. I love this quote at the end: "Caring about quality is the heart of craftsmanship. Until you're hooked into those outcomes, micro-optimizing the individual parts is pointless." Perhaps, as we move towards a web dominated by AI agents, quality will supersede metrics.