4 ms·

YouTube ads are a tiny % of revenue. Celebrities on YT make their money from brand deals, not ads. Remember "Adpocalypse" and the beginning of all this ultra cl

by _mxdo 3y ago

YouTube ads are a tiny % of revenue. Celebrities on YT make their money from brand deals, not ads. Remember "Adpocalypse" and the beginning of all this ultra clean PC talk online? Before all that, sure you could make a living from YT ads, but many channels don't even have them on because it's cents. For example I have over 50k views on some videos, but the ad revenue is nothing.

jahsome 3y ago
That's not what I asked.
- kylebenzle 3y ago
  No, but it is kind of a good point because it looks like they turned of youtubes "in-video" ads but he still has clearly marked paid promotions and "built in" ads/promotions he does like a podcast. So both Brand and YouTube are still making almost the same money right now even though they, "aren't monetizing".
  - bennyschmidt 3y ago
    [flagged]
    - jahsome 3y ago
      No I didn't. And complaining about votes is against hn guidelines.
      - bennyschmidt 3y ago
        [flagged]
        nickthegreek 3y ago
        Benny, there are valid reasons to downvote for you first comment to say nothing about your replies. Your top level comment is now gray and that is not because of jahsome.
        bennyschmidt 3y ago
        [flagged]
        majewsky 3y ago
        The direct parent commenter (i.e. the person the comment responds to) cannot downvote. It just does not show a downvote button for them, only an upvote button. So the downvotes have to come from everyone else.
        jahsome 3y ago
        You're embarrassing yourself Benny.
c420 3y ago
You are incorrect: "“He is most likely making £2,000 to £4,000 per video, not taking into account any affiliate deals and brand sponsorships that might be running in the background,” she said. Based on five videos a week, this could easily produce the best part of a £1m a year." https://www.theguardian.com/culture/2023/sep/18/how-russell-brand-maintains-his-income-and-influence https://www.theguardian.com/culture/2023/sep/18/how-russell-...
- bennyschmidt 3y ago
  [flagged]
  - c420 3y ago
    "A tiny %" to me would be 1, maybe 2%. Do you really believe he's earning $100 mil a year? I read that his estimated worth is in the low 20 millions but I can't recall where I saw that.
    - deleted 3y ago
      [deleted]
  - swores 3y ago
    Glad to see you deleted your other reply that was just rude. I'd agree with the other person (and even if I agreed with you, I'd still point out that your language and attitude are quite against the HN guidelines, which are worth reading: https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html ) I'd personally be surprised if Russel Brand had more than $1M/yr in sponsorship deals relating to his YouTube content, which would be 50/50 split between that and ads (I think likely to be more like 75/25 in favour of ads for him). Yes for many celebrities, and even YouTube content creators, their sponsorships will be far more valuable than the platform's ads. But I doubt there are big-money deals lining up for the kind of conspiracy nonsense he puts out now days. (And sure, Brand also makes money from work other than YouTube, but that's not relevant to the question of what % of money for YT content comes from YT ads vs. sponsors.)

by _mxdo 3y ago

jahsome 3y ago

That's not what I asked.

kylebenzle 3y ago
No, but it is kind of a good point because it looks like they turned of youtubes "in-video" ads but he still has clearly marked paid promotions and "built in" ads/promotions he does like a podcast. So both Brand and YouTube are still making almost the same money right now even though they, "aren't monetizing".
- bennyschmidt 3y ago
  [flagged]
  - jahsome 3y ago
    No I didn't. And complaining about votes is against hn guidelines.
    - bennyschmidt 3y ago
      [flagged]
      - nickthegreek 3y ago
        Benny, there are valid reasons to downvote for you first comment to say nothing about your replies. Your top level comment is now gray and that is not because of jahsome.
        bennyschmidt 3y ago
        [flagged]
      - majewsky 3y ago
        The direct parent commenter (i.e. the person the comment responds to) cannot downvote. It just does not show a downvote button for them, only an upvote button. So the downvotes have to come from everyone else.
      - jahsome 3y ago
        You're embarrassing yourself Benny.

c420 3y ago

You are incorrect: "“He is most likely making £2,000 to £4,000 per video, not taking into account any affiliate deals and brand sponsorships that might be running in the background,” she said. Based on five videos a week, this could easily produce the best part of a £1m a year." https://www.theguardian.com/culture/2023/sep/18/how-russell-brand-maintains-his-income-and-influence https://www.theguardian.com/culture/2023/sep/18/how-russell-...

bennyschmidt 3y ago
[flagged]
- c420 3y ago
  "A tiny %" to me would be 1, maybe 2%. Do you really believe he's earning $100 mil a year? I read that his estimated worth is in the low 20 millions but I can't recall where I saw that.
  - deleted 3y ago
    [deleted]
- swores 3y ago
  Glad to see you deleted your other reply that was just rude. I'd agree with the other person (and even if I agreed with you, I'd still point out that your language and attitude are quite against the HN guidelines, which are worth reading: https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html ) I'd personally be surprised if Russel Brand had more than $1M/yr in sponsorship deals relating to his YouTube content, which would be 50/50 split between that and ads (I think likely to be more like 75/25 in favour of ads for him). Yes for many celebrities, and even YouTube content creators, their sponsorships will be far more valuable than the platform's ads. But I doubt there are big-money deals lining up for the kind of conspiracy nonsense he puts out now days. (And sure, Brand also makes money from work other than YouTube, but that's not relevant to the question of what % of money for YT content comes from YT ads vs. sponsors.)