3 ms·

Is it just me or are other people also getting completely bonkers ads about the F-35 engine from Pratt & Whitney’s? It definitely feels like the F-35 has been

Is it just me or are other people also getting completely bonkers ads about the F-35 engine from Pratt & Whitney’s? It definitely feels like the F-35 has been plagued by issues for a really long time.

ramesh31 3y ago
>Is it just me or are other people also getting completely bonkers ads about the F-35 engine from Pratt & Whitney’s? Shhh. You're seeing the absurd janky house of cards that the trillion dollar online ad business really is. Their marketing CDP says you're a Pentagon official with purchasing power.
- avalys 3y ago
  It doesn't need to be perfect to be effective. So what if someone sees the wrong ad even half the time?
  - deleted 3y ago
    [deleted]
  - ramesh31 3y ago
    "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Ad tech was supposed to solve this. But the reality is they are selling people a rube goldberg machine that throws darts at a wall, and charging money for it like it's the Oracle of Delphi.
SonicScrub 3y ago
Not really. Large military procurement programs are always a gold-mine for the media, especially those involving new technologies (compared with design iterations). Issues, bugs, production issues, etc are inevitable, and given the large price tag associated with a program like this, the stories are easy to write. The F-35 had it's fair share of these, but now that the program has matured, the incident rate is less than it's contemporaries. It currently has one of the best safety records of US fighter jets. But F-16s don't generate the safe media buzz when they crash. https://www.google.com/amp/s/www.aerotime.aero/articles/are-new-fighter-jets-more-likely-to-crash-data/amp https://www.google.com/amp/s/www.aerotime.aero/articles/are-...
anonym29 3y ago
You guys are still getting ads?
stephen_g 3y ago
I used to get those ads for them on Twitter (which is one place that would get ads as “sponsored tweets” past uBlock origin). Also all sorts of random stuff, it decided that I was a farmer at some point for some reason (I’m actually an electronics engineer) and I’d get ads for tractors and bulk seed… I’ve never paid to do any advertising myself but that experience of bizarre misstargeting hasn’t been a good advertisement for the advertisement industry!
hindsightbias 3y ago
P&W wants to stop Congress from funding a new engine - as GE has their own design. They want to upgrade the current one, and any other choice would be a victory for commies or something.

ramesh31 3y ago

>Is it just me or are other people also getting completely bonkers ads about the F-35 engine from Pratt & Whitney’s? Shhh. You're seeing the absurd janky house of cards that the trillion dollar online ad business really is. Their marketing CDP says you're a Pentagon official with purchasing power.

avalys 3y ago
It doesn't need to be perfect to be effective. So what if someone sees the wrong ad even half the time?
- deleted 3y ago
  [deleted]
- ramesh31 3y ago
  "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Ad tech was supposed to solve this. But the reality is they are selling people a rube goldberg machine that throws darts at a wall, and charging money for it like it's the Oracle of Delphi.

SonicScrub 3y ago

Not really. Large military procurement programs are always a gold-mine for the media, especially those involving new technologies (compared with design iterations). Issues, bugs, production issues, etc are inevitable, and given the large price tag associated with a program like this, the stories are easy to write. The F-35 had it's fair share of these, but now that the program has matured, the incident rate is less than it's contemporaries. It currently has one of the best safety records of US fighter jets. But F-16s don't generate the safe media buzz when they crash. https://www.google.com/amp/s/www.aerotime.aero/articles/are-new-fighter-jets-more-likely-to-crash-data/amp https://www.google.com/amp/s/www.aerotime.aero/articles/are-...

anonym29 3y ago

You guys are still getting ads?

stephen_g 3y ago

I used to get those ads for them on Twitter (which is one place that would get ads as “sponsored tweets” past uBlock origin). Also all sorts of random stuff, it decided that I was a farmer at some point for some reason (I’m actually an electronics engineer) and I’d get ads for tractors and bulk seed… I’ve never paid to do any advertising myself but that experience of bizarre misstargeting hasn’t been a good advertisement for the advertisement industry!

hindsightbias 3y ago

P&W wants to stop Congress from funding a new engine - as GE has their own design. They want to upgrade the current one, and any other choice would be a victory for commies or something.