Not only preservation, but security and control over our personal data deserves more attention. Who's to say what service providers can or will do with our dat

Not only preservation, but security and control over our personal data deserves more attention. Who's to say what service providers can or will do with our data? Until we start seriously thinking about this and demanding basic rights, standards, and limitations in the storage and use of user data, we will continue to be unpleasantly surprised by what unscrupulous or incompetent companies do with it or allow to happen to it.