Over 2/3's of the American population falls in the overweight/obese category. https://www.healthline.com/health/obesity-facts#statistics https://www.healthline

Over 2/3's of the American population falls in the overweight/obese category. https://www.healthline.com/health/obesity-facts#statistics https://www.healthline.com/health/obesity-facts#statistics It's probable that the demand is overwhelmingly coming from that large cohort. Which wouldn't be "cosmetic" weight loss.