Well fortunately 45 days is within the time span of attributing a click (30 days) and with the best algorithms, you only need about 3 days of behavioral activit

Well fortunately 45 days is within the time span of attributing a click (30 days) and with the best algorithms, you only need about 3 days of behavioral activity of each person to forecast LTV correctly on an aggregate of just dozens of people. So I can’t say this law will have a big impact on the industries that use this data (besides red tape). Can’t really comment on how effective or ineffective it is for the consumer though.