Musk apparently didn't grasp the basic nature of what he was buying. Twitter is/was primarily an advertising platform. Advertising is not "free speech" but rat

Musk apparently didn't grasp the basic nature of what he was buying. Twitter is/was primarily an advertising platform. Advertising is not "free speech" but rather the opposite of it. Advertising may use technology but technology is not the real focus. It is really a social and psychological and political/public persuasion operation. Catering to misfits and outcasts and extremists is an unbelievably bad way to promote advertising. Very few businesses want to be associated with Nazis --- even those run by ideological fascists. Bottom line: Musk is particularly ill suited for the business he bought into. He has no one to blame but himself.