I didn't write this post. I added quotes around the title to try to distinguish this point. That said, I agree. The OP commented on the reddit thread for this[

I didn't write this post. I added quotes around the title to try to distinguish this point. That said, I agree. The OP commented on the reddit thread for this[1], which is where I found this before posting it to HN, and said that he took the picture because he had signed something agreeing to be used in advertising. Other commenters pointed out that Microsoft had broken the agreement already so he was under no obligation to comply. Without having read the rules, which may list specific obligations, my reaction is that I would have told them that they were perfectly welcome to use whatever footage or photos they had taken during the event, but that there was no way I would pose for them after they refused to admit I'd won. [1] http://www.reddit.com/r/technology/comments/rdgtz/i_won_the_windows_phone_challenge_but_lost_just/ http://www.reddit.com/r/technology/comments/rdgtz/i_won_the_...