The green seems to be targeted at people who could probably get a Pi and install an OS and install basic HA and schedule/manually do OS/HA upgrades and whatnot,

The green seems to be targeted at people who could probably get a Pi and install an OS and install basic HA and schedule/manually do OS/HA upgrades and whatnot, but would rather just buy a box that does all that work for them. I know lots of people who can sweat their way through everything up to but not including upgrades, so for them, it's a good product.