Fun fact. AppLovin was IronSource’s main competitor, in fact it’s the market leader by a significant margin. And yes, while it’s true that AppLovin decided to

Fun fact. AppLovin was IronSource’s main competitor, in fact it’s the market leader by a significant margin. And yes, while it’s true that AppLovin decided to mess with them a bit by making an unsolicited offer that would make Unity a minority stake holder at 49%, their offer was significantly higher than IronSource’s and significantly higher than market value. I’m sure the fact that IronSource’s CEO Tomer Bar Zeev was (and still is) on the Unity board had little to no influence on Unity passing up on the offer and going with IronSource instead. > (As a side note, I think it’s a shame that BigTech can’t really do strategic acquisitions anymore. A company like Meta or Microsoft would have been a much better home for Unity. But some regulator around the world would have blocked the deal for sure. Meta can’t seem to acquire a sandwich these days without FTC or the UK competition authority trying to block it.) I think this cheering on of companies gobbling up each other, is bad in general, whether it’s Meta or Microsoft doing it or Unity. Ultimately it’s a bad thing for everyone if in the end there’s barely any competition and everything is under the umbrella of a few companies.