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Want To Hook Your Users? Drive Them Crazy.
- nireyal 15y agoHere’s the gist: - Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users—the desire engine. - At the heart of the desire engine is a variable schedule of rewards: a powerful hack that focuses attention, provides pleasure, and infatuates the mind. - Our search for variable rewards is about an endless desire for three types of rewards: those of the tribe, the hunt and the self.