It seems like an opportunity to reinvent the form of "cold something to hydrate." Meusli's are still very high sugar (Alpen being the main example) and cereal i

It seems like an opportunity to reinvent the form of "cold something to hydrate." Meusli's are still very high sugar (Alpen being the main example) and cereal in general is absolute garbage food. There are some interesting attempts by a company called Holy Crap Cereals (holycrap.com), and they use ingredients like chia seeds (which expand in liquid) in their "skinny bitch," cereals. The branding attracted attention anyway. One of the ingredients in higher end muesli is whey, which is as pure a protein source as one can get.