Well, Transcontinental flight, sure. But your point about carbon footprint of tomato vs shrimp perfectly ullustrates that the issue is too complex to lay on th

Well, Transcontinental flight, sure. But your point about carbon footprint of tomato vs shrimp perfectly ullustrates that the issue is too complex to lay on the consumer. You can't be expected to do hours of research on every grocery item you buy. And most people don't even have the required knowledge for this kind of analysis. And the companies mislead consumer on purpose. Recently relatives sent me a viseo which claims avocados are terrible because they need much more nutrients per kilo of product than tomato does. Which is not a reasonable comparison because avocado has fats and calories and tomato is mostly water. But they were convinced by this misinformation. So I think the responsibility lies with the industry first, and consumer second.