> Words have meaning. They can explain what’s really going on, and suggest what should be done next. The word “fail” accomplishes neither. I disagree. Failure

> Words have meaning. They can explain what’s really going on, and suggest what should be done next. The word “fail” accomplishes neither. I disagree. Failure prompts me to examine what went wrong and what I can change to make an improvement. Realizing that I failed gives me motivation to do this analysis and improve next time. > There are moments when we’ve truly, irrevocably, fatally failed, and we should say so. If a company has to shut down, especially before it achieved some meaningful success, then okay, we failed. Wait, what? Why is that not part of some larger iteration as well? Many founders stumble on their first company or two before finding success in a later attempt. Look, there are small failures and there are big failures, and I agree you can recover from small failures more easily than you can recover from big ones. But that doesn't change the definition of failure. Call it what it is.