This isn't a new thing, it's started to ramp up around 2008. PepsiCo will often change sizes and names of those sizes to create the illusion of value. Im sure o

This isn't a new thing, it's started to ramp up around 2008. PepsiCo will often change sizes and names of those sizes to create the illusion of value. Im sure other Mega Corps do the same. They do have to buy commodities many years in advance so a lot of these changes are baked in. They also have other things they do. If the price of say potatoes is going to be high for the next couple of years and they can't justify a price change or a bag size change, then they will move up corn products to eye level and move down the potatoes so that customers are drawn to the higher margin product.