> This is a super privileged opinion and wildly out of touch with the less fortunate classes of society. I roughly remember the sku price, I will notice if the

> This is a super privileged opinion and wildly out of touch with the less fortunate classes of society. I roughly remember the sku price, I will notice if the milk goes up 15c but I am not going to remember that last week it was 490g if they silently reduce it to 480g this is why they do it... because it works > Also, if you don’t commit to price comparison I do price comparison at the point of purchase but I don't remember the price/ml week to week