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Why does shrinkflation exist? Are people really fooled by smaller sodas? I think that anyone who believes that doesn't actually drink soda. Anyway, that leads m
by phendrenad2 3y ago
Why does shrinkflation exist? Are people really fooled by smaller sodas? I think that anyone who believes that doesn't actually drink soda. Anyway, that leads me to believe that there must be some other factor, like maybe some law or contract prevents them from raising prices. Or maybe supermarket shelf space cost is tied to price somehow. Makes you think.
- ericmay 3y agoI’m not sure about pop, but I think you could see this play out easily with a bag of chips. The bag size stays the same, yet there is less in it.
- johnchristopher 3y agoAnother one: width and height of cereal boxes stay the same but it's less deep than it used to.
- Shaanie 3y agoCustomers are absolutely fooled by smaller sizes. I've almost fallen for it myself when a coffee package was reduced from 500g to 450. Thankfully I noticed the price per kg was off, but without it I wouldn't have noticed.
- mistercheph 3y agoThis is often done by products using alternative packaging schemes that are meant to evoke personality or authenticity of the food. There are many ‘organic’ brands that sell milk in nonstandard packaging that appears to be a gallon or half gallon but is 10-20% smaller.