2 ms·
It's good to see that the spam button can hurt reputation. I'm going to be far more liberal with it.
by zamalek 3y ago
It's good to see that the spam button can hurt reputation. I'm going to be far more liberal with it.
- ismaelyws 3y agoYes it can hurt reputation and torpedo open rates if a sender receives consistent spam complaints over a sustained period of time. I’ve seen it happen in real time with a client who claimed their leads were warm/opt-in when in fact they were not all. Open rates went from 38-40% to under 7% within a few hours. So the spam button is effective, that’s why it’s important to only email warm/opt-in contacts for bulk email, send engaging content and make it easy to unsubscribe.