It's an exceedingly common technique for modern social media content producers/influencers to piggyback their content onto already viral content with "reaction

It's an exceedingly common technique for modern social media content producers/influencers to piggyback their content onto already viral content with "reaction takes." All it requires is saying you're reacting to it and either speaking over it from time to time and/or showing your face from time to time. Like a LARGE amount of Twitch's "Just Chatting" consistent of people watching YouTube with their chat and not offering anything constructive ontop of it. It's not clear to me if that's occurring here though :)