They are taking the nuclear option to push free to play mobile games to adopt their advertising platform, after rejecting a buyout offer from their main competi

They are taking the nuclear option to push free to play mobile games to adopt their advertising platform, after rejecting a buyout offer from their main competitor earlier this year. If you use their ad platform in your games, they will likely negotiate favorable terms on the fee schedule. Indie PC games aren't even on their radar for this transaction.