iCloud limits the number of aliases you can use and it's impossible to reply from those "catch-all" email addresses you create. So iCloud falls short of that.

iCloud limits the number of aliases you can use and it's impossible to reply from those "catch-all" email addresses you create. So iCloud falls short of that. Also not only there's a payment thing that needs to keep going on (which is with any provider really) but you also have to essentially be on Apple ecosystem. But this can also be excused - at least there is no real lock in here. But lack of ability to reply from custom catch-call addresses is the real bummer.