Where is their skin in the game? A doctor that makes a bad diagnostic might suffer a malpractice lawsuit, or at the very least will be known for their incompet

Where is their skin in the game? A doctor that makes a bad diagnostic might suffer a malpractice lawsuit, or at the very least will be known for their incompetence. What happens with Nike for customers that bought their products but never get to do anything? Do they give any type of money back?