Craftsmanship? Yes. Conservatism and playing it safe resulting in overbuilding and longevity? Yes. Management? Disaster! Here is one of their more recent ~$1

Craftsmanship? Yes. Conservatism and playing it safe resulting in overbuilding and longevity? Yes. Management? Disaster! Here is one of their more recent ~$1B blunders "How Japan's Greatest Supercar Flourished and Failed" https://www.youtube.com/watch?v=sdVWKpqZaXg https://www.youtube.com/watch?v=sdVWKpqZaXg LFA was delayed by at least 5 years and released just as Toyota announced pulling out of F1 in December 2009 after spending $1.6B there with no wins. Probably the reason they stopped developing sports cars altogether and resigned to reselling repackaged Subarus and BMW.