It really depends on how you frame your app. In the case of OkCupid, I did buy the premium offer, and used the possibilities (mainly see the answers to the qui

It really depends on how you frame your app. In the case of OkCupid, I did buy the premium offer, and used the possibilities (mainly see the answers to the quizz, and filter people) to make a profile that would show 99% match score with the kind of women I was looking for. At some point, it got close to a game, which was very fun and satisfying as I could meet nice girls as a result ;-)