Startup what?

That was pretty much everyone's reaction when I sent them this site, told them I had signed up for Startup Weekend NYC and agreed to be a blogger. You would think that they might check out the Startup Weekend Home site, but even that doesn't make it crystal clear, and some people (like my parents and even some of the co-workers) need crystal clarity. So I started sending people to Penelope Trunk's blog posting about it.