Another competitor for new music is old content. Today's popular music is popular, but the proportion of music played that's considerably older is higher than

Another competitor for new music is old content. Today's popular music is popular, but the proportion of music played that's considerably older is higher than ever before. Distribution isn't a push model where radio play and what's stocked in record stores drives everything and devalues the old; people have broader tastes than before. This means that if you try to jack prices, people will substitute existing things they have in their library much more readily.