3 ms·
> Disney differentiated with some pre-releases/theater times with $$ ups like Jungle Cruise during Covid, -- and should probably do more of that. But with the c
by madamelic 3y ago
> Disney differentiated with some pre-releases/theater times with $$ ups like Jungle Cruise during Covid, -- and should probably do more of that. But with the catalog system, I had 0 desire to see Ant Man and the Wasp knowing I could watch it at home in ~ 1 month.
It's what I don't get about these sites; I mean I do, but it baffles me. They have the perfect opportunity to re-invent and broaden consumption of their product except they dig their claws deeper into the media business of the 1980s refusing to imagine a world other than multi-year cable contracts with channel upsells.
These companies, especially Disney, should just have a yearly Day 1 Streaming pass that gives you release day streaming access like they were doing during COVID. I don't recall but I remember the single movie passes were pretty steep, like $30 per movie and apparently it worked.
Anyone who buys such a pass is already unlikely to go to the theater, so they aren't cannibalizing. What they would do is bring them into the movie sooner so you have more time to market to them from that movie (buy our plushies, buy a copy, come to the park, etc)