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> Wiedenfels continued by saying that increasing streaming prices would reduce churn, AKA the number of subscribers who drop every month, especially if the comp

> Wiedenfels continued by saying that increasing streaming prices would reduce churn, AKA the number of subscribers who drop every month, especially if the company tries to commit more folks to annual plans. He also pushed the potential for advertising-based streaming tiers. Among the biggest streaming platforms around, HBO is not alone in that. Netflix has continued to highlight its cheaper, ad-based tier while limiting options for non-ad subscriptions. This is the first time I've seen an exec explicitly argue to make streaming cable again. Good luck with that.

j-bos 3y ago
Even ignoring the high seas,there's so much entertainment out there, why choose to be locked in to legacy media? Personally I can think of a dozen youtubers who's videos I always choose over any of a thousand movies or tv shows.
- deleted 3y ago
  [deleted]
- tomjen3 3y ago
  There is audio books, games going for a walk. I mean he is competing with not just other streaming services but everything i could spend my attention on. My attention is the scares resource here, not content.
smileysteve 3y ago
Max is likely the first in my collection to go if they raise prices (*I don't even pay for it right now, AT&T gives it to me for free)
- lapetitejort 3y ago
  > I don't even pay for it right now, AT&T gives it to me for free Same here. I'm waiting for the inevitable email saying that only 5Gbps plans will get free Max
hedora 3y ago
I think Amazon has the most effective strategy here. I find it distasteful, but the main risk is that the federal government might start enforcing anti-trust law. They have two tiers of video offerings that I think are anti-competitive: 1) They give away access to some stuff ad-free as part of the prime bundle. 2) The more premium part of their catalog has ads (Freevee) (They also have a very expensive, non-differentiated service where you can buy/rent stuff, but their prices and selection are similar to other services.) Prime Video is a standard monopolistic dumping scheme: They're providing it for free to depress streaming plan prices and starve competitors. With Freevee, they use account data they gathered from their online shopping monopoly to provide better streaming ad targeting than anyone else can.
- HeyLaughingBoy 3y ago
  The only reason I have Amazon Video is because of Prime. I got a Prime membership years ago to get low-cost fast shipping and at that time, Netflix was far superior to Prime Video. As it's gone up in price, I can justify that because I also get streaming movies & music (although I keep forgetting about the music). All in all it's a good enough deal to the point where I honestly don't even know how much I'm paying for it anymore.
  - foobarian 3y ago
    I like Prime Video because it provides a subscription dashboard with a grid of other video streaming services and buttons to cancel or restart subs. So I sub to one at a time and rotate.
    - hedora 3y ago
      I do the same. (This further depresses the revenue of their competitors though, so it reinforces my point about it being an anti-competitive business model.)
      - rickydroll 3y ago
        you can also cancel individual services too. For example, I'm canceling Disney plus. I may turn on for a month or two next year to catch up on the new movies but I need to cancel it pretty quickly afterwards. I subscribed to Paramount plus to catch up on Star Trek. When the season is done, it goes away. enough people do this, and then the streaming services will try to fix that by insisting on long-term contracts for short-term life for the content on the service. At which point, it is not worth subscribing.
LPavearoadi 3y ago
Paramount+ just announced the new Frasier, and they were quick to announce that each episode would drop weekly, as opposed to all at once. *Click, click, click, Wikipedia, last episode = 12 Dec 2023; click, click, click; Google Calendar :: New Event, 12 Dec :: FRASIER REBOOT S1 READY TO VIEW* Am not going to pay 4 months when I can pay 1. Re: Yearly plans to curb stream jumping? HA HA HA. No.
jacquesm 3y ago
I fail to see the link between 'increasing streaming prices' and 'reduce churn'. Usually it is the opposite.

j-bos 3y ago

Even ignoring the high seas,there's so much entertainment out there, why choose to be locked in to legacy media? Personally I can think of a dozen youtubers who's videos I always choose over any of a thousand movies or tv shows.

deleted 3y ago
[deleted]
tomjen3 3y ago
There is audio books, games going for a walk. I mean he is competing with not just other streaming services but everything i could spend my attention on. My attention is the scares resource here, not content.

smileysteve 3y ago

Max is likely the first in my collection to go if they raise prices (*I don't even pay for it right now, AT&T gives it to me for free)

lapetitejort 3y ago
> I don't even pay for it right now, AT&T gives it to me for free Same here. I'm waiting for the inevitable email saying that only 5Gbps plans will get free Max

hedora 3y ago

I think Amazon has the most effective strategy here. I find it distasteful, but the main risk is that the federal government might start enforcing anti-trust law. They have two tiers of video offerings that I think are anti-competitive: 1) They give away access to some stuff ad-free as part of the prime bundle. 2) The more premium part of their catalog has ads (Freevee) (They also have a very expensive, non-differentiated service where you can buy/rent stuff, but their prices and selection are similar to other services.) Prime Video is a standard monopolistic dumping scheme: They're providing it for free to depress streaming plan prices and starve competitors. With Freevee, they use account data they gathered from their online shopping monopoly to provide better streaming ad targeting than anyone else can.

HeyLaughingBoy 3y ago
The only reason I have Amazon Video is because of Prime. I got a Prime membership years ago to get low-cost fast shipping and at that time, Netflix was far superior to Prime Video. As it's gone up in price, I can justify that because I also get streaming movies & music (although I keep forgetting about the music). All in all it's a good enough deal to the point where I honestly don't even know how much I'm paying for it anymore.
- foobarian 3y ago
  I like Prime Video because it provides a subscription dashboard with a grid of other video streaming services and buttons to cancel or restart subs. So I sub to one at a time and rotate.
  - hedora 3y ago
    I do the same. (This further depresses the revenue of their competitors though, so it reinforces my point about it being an anti-competitive business model.)
    - rickydroll 3y ago
      you can also cancel individual services too. For example, I'm canceling Disney plus. I may turn on for a month or two next year to catch up on the new movies but I need to cancel it pretty quickly afterwards. I subscribed to Paramount plus to catch up on Star Trek. When the season is done, it goes away. enough people do this, and then the streaming services will try to fix that by insisting on long-term contracts for short-term life for the content on the service. At which point, it is not worth subscribing.

LPavearoadi 3y ago

Paramount+ just announced the new Frasier, and they were quick to announce that each episode would drop weekly, as opposed to all at once. *Click, click, click, Wikipedia, last episode = 12 Dec 2023; click, click, click; Google Calendar :: New Event, 12 Dec :: FRASIER REBOOT S1 READY TO VIEW* Am not going to pay 4 months when I can pay 1. Re: Yearly plans to curb stream jumping? HA HA HA. No.

jacquesm 3y ago

I fail to see the link between 'increasing streaming prices' and 'reduce churn'. Usually it is the opposite.