> One could make a case for splitting the data collection activities from the ad sales business as part of an anti trust case. Or pass regulations and laws to t

> One could make a case for splitting the data collection activities from the ad sales business as part of an anti trust case. Or pass regulations and laws to that effect. That would be a net negative for privacy, because it would mean more parties having access to your data (without your consent or even knowledge). And given the state of security in ad-tech aside from Google, that means the chances of your data getting breached and leaked would increase exponentially.